July 2nd, 2008

How to “Peel” Hard-Boiled Eggs Without Peeling 60 Comments

Topics: Physical Performance, The 4-Hour Body

The baking soda is optional, but if you choose not to use it, be sure to move the eggs to cold water (use ice) immediately after boiling. Blow from the tip to the broader base for faster de-shelling.

My preferred eggs are Gold Circle Farms cage-free DHA Omega 3 eggs, which contain 150 mg of DHA (Docosahexaenoic acid) per whole egg. If you want to increase lean muscle mass, consider eating the yolks for their DHA and arachidonic acid content… Read More

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July 1st, 2008

Swimming the Amazon: 3,274 Miles on the World’s Deadliest River 41 Comments

Topics: Interviews, Physical Performance, Travel

martin strel amazon

February 8–Inahuaya, Peru

The more dangerous the trip gets, the more momentary we all become. Songs sound better, foods taste better, and seventy-cent-a-bottle cane whiskey is fun to drink.

Last year on April 8th, Slovenian marathon swimmer Martin Strel became the first man to swim the entire length of the Amazon River from headwaters in Peru to the Brazilian port city of Belém: 3,274 miles. It took him 66 days with a support crew of near twenty people following him in a boat for protection.

He’d already conquered the Danube, the Mississippi, and the Yangtze. In 1997, he became the first to swim non-stop from Africa to Europe, and he did it in 29 hours, 36 minutes, and 57 seconds… without a wetsuit. WTF? Seven swimmers had attempted it before and all had failed.

The Amazon was different. As the “Fish Man,” as the locals called him, reached the finish line at Belém, he had to be helped to his feet and ushered into a wheelchair amidst a cheering crowd. His blood pressure was at heart-attack levels and his entire body was full of subcutaneous larvae. But he lived to tell the tale.

I recently caught up with Martin about how he trained for and accomplished this feat… Read More

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June 24th, 2008

The Margin Manifesto: 11 Tenets for Reaching (or Doubling) Profitability in 3 Months 76 Comments

Topics: Automation, Marketing


Profitability often requires better rules and speed, not more time. (Photo: Jetta Girl)

I wrote this “margin manifesto” several months ago and somehow neglected to post it. Your requests for more content on start-up economics and processes reminded me.

These are the principles I review whenever facing operational overwhelm or declining/stagnating profits. Hope you find them useful.

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The financial goal of a start-up should be simple: profit in the least time with the least effort. Not more customers, not more revenue, not more offices or more employees: more profit.

Based on my interviews with high-performing (using profit-per-employee metrics) CEOs in more than a dozen countries, here are the 11 basic tenets of the “Margin Manifesto”… Read More

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June 19th, 2008

Why Bigger Goals = Less Competition (Plus: Major Media Opp) 71 Comments

Topics: Filling the Void, The Book - 4HWW

SPRING 2005, PRINCETON, NEW JERSEY

I had to bribe them. What other choice did I have?

My lecture at Princeton had just ended with smiles and enthusiastic questions.

At the same time, I knew that most students would go out and promptly do the opposite of what I preached. Most of them would be putting in 80-hour weeks as high-paid coffee fetchers unless I showed that the principles from class could actually be applied.

Hence the challenge.

I was offering a round-trip ticket anywhere in the world to anyone who could complete an undefined “challenge” in the most impressive fashion possible. Results plus style. I told them to meet me after class if interested, and here they were, nearly 20 out of 60 students.

The task was designed to test their comfort zones while forcing them to use some of the tactics I teach. It was simplicity itself: contact three seemingly impossible-to-reach people—J Lo., Warren Buffett, Bill Clinton, J.D. Salinger, I don’t care—and get at least one to reply to three questions… Read More

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June 17th, 2008

A Day in Pictures - San Francisco (Plus: Reader Survey) 99 Comments

Topics: Filling the Void, Nonsense, Travel


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June 11th, 2008

Picking Warren Buffett’s Brain: Notes from a Novice 109 Comments

Topics: Investing


The richest man in the world — $62 billion and counting. (Photo: CBS/AP)

“Excuse me. Where is the most difficult to reach microphone?”

I was out of breath from running up the steps but had managed to find one of the microphone stands, manned by two headset-wearing volunteers.

More than 10,000 people had waited on the sidewalks overnight to be first in the doors of the Berkshire Hathaway annual shareholder meeting, and I had made a choice: I would go for the mics instead of the front row.

Given a choice of shaking Warren Buffett’s hand for a five-second photo op or asking him a question, I opted for the latter, and in ten seconds, I’d be sprinting to the corner of the top floor. After all, lunch with Buffett once auctioned off for $620,100, and I’d planned it all out.

These are my notes on what happened and what I learned… Read More

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June 10th, 2008

Dr. Stewart Friedman on “Time Bind” vs. Psychological Interference and More 39 Comments

Topics: Interviews

Do you want to spend more time with loved ones or friends, but you also have business goals that — under current models or habits — require 80 hours per week or checking e-mail at 20-minute intervals?

This cognitive dissonance leads to failure in both areas, but few people are able to fix the problem.

Dr. Stewart Friedman was recently profiled in the New York Times for his unusual field-testing of “four-way wins,” or goal structuring that integrates four facets of life–work, home, community, and self.

It’s not often that you see the phrase “rock star adoration” in the newspaper of record.

I reached out to Dr. Friedman, founder of the Wharton Work/Life Integration Project and former work-family adviser to both Al Gore and Jack Welch, while writing The 4-Hour Workweek. He is absolutely brilliant with micro-testing and fixing two largely unaddressed issues for type-A personalities: psychological interference and conflicting goals… Read More

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June 9th, 2008

Hacking Japan: Inside Tokyo for Less than New York - Part 2 35 Comments

Topics: Rockstar Living in..., Travel


Cosplay in Harajuku, from Part 1 (Photo: zero_point)

This is part 2 of 2 and a continuation of Part 1, which covered the top 4 unusual experiences, must-learn suffixes, budget-saving and healthy fast food, and more.

Below I explore choosing location, 5-star food for 2-star prices, drinking, and day trips from the concrete jungle of Tokyo… Read More

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June 8th, 2008

Hacking Japan: Inside Tokyo for Less than New York 45 Comments

Topics: Rockstar Living in..., Travel


(Photo: e-chan)

Several dozen of you asked for Tokyo hacks after the How to Live Like a Rock Star in Buenos Aires how-to guide.

Summer is upon us, and to encourage all of you to dream of traveling eastward, this is Part 1 of a 2-part series on hacking the world’s foremost cherry-blossom-meets-Bladerunner playground.

To begin: Most of what you hear about Tokyo is either a vast exaggeration or massive understatement.

The world’s most expensive city? Ridiculous. You can have an incredible meal and full night out for less than in NYC (try anything above floor 5 in Kabuki-cho in Shinjuku), and no tipping to boot. Certainly nowhere near the mind-numbing prices of London. Japanese weirdness? Most definitely. Quirky and futuristic, light-hearted but oddly Dilbert, Tokyo is a fusion of inventiveness and eccentricity found nowhere else on earth.

I’ve lived in Tokyo four or five times since 1995 and consider myself more Edokko (Tokyoite) than Californian. Here are a few of my tips for hacking it—seeing the real deal with real Japanese—while keeping the wallet (mostly) intact… Read More

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June 7th, 2008

Trading Places with Indian Outsourcers 68 Comments

Topics: Outsourcing Life, Uncategorized

What happens when a successful US-based computer programmer, who lost his lucrative job to outsourcing, travels to India to try to get it back?

Will he discover the secret of India’s success, or that sending jobs overseas is an unstable gamble?

The videos below share his incredible experience. It’s a fascinating and humanizing portrait of real Indians in Bangalore, the “Silicon Valley of India”.

This inside look shows how ridiculous it is to throw around terms like “slave labor” and “stealing jobs” without understanding the realities of this unusual world where best jobs start at 6pm and end at 3am… Read More

68 Comments / Leave a comment or question